Retweets are the backbone of the Twitter network. Thanks to the ripple effect, a retweet allows any user’s message to be seen by any and everybody – theoretically at least, your single tweet could reach 100 million active users.
This isn’t hyperbole – it’s a literal statement. All those interlocking micro-communities mean that everyone is connected to everybody else.
But, it takes effort. You can’t just put any old garbage out there and expect your network to lap it up. You need to do the work.
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