Despite two average debate performances in South Carolina and news this week that he actually lost the Iowa caucus, Mitt Romney is surpassing the other Republican presidential hopefuls in every other Facebook metric, from user interactions to overall fan growth and user engagement.
These details appear in a new infographic from Socialbakers at the bottom of this post.
Using its social media analytics platform, Socialbakers says it reviewed 10 million Facebook pages and places, and billions of individual user interactions to compile the results. If the election were held today, Socialbakers concludes that Romney would win based on Facebook user sentiment alone.
Here are some of the highlights from Socialbakers’ report:
Facebook User Interactions
Throughout the past 30 days, Romney had the greatest number of interactions* by Facebook users to his posts, 60,000 more than Paul, four times more than Santorum and more than three times than Gingrich.
Romney has maintained the greatest number of Facebook fans since July 2011. Ron Paul trails in number of fans, followed by Newt Gingrich and Rick Santorum.
Since September 2011, Romney has maintained his fan count lead by sixfold when compared to Newt Gingrich’s fan count and approximately two times that of Paul.
Talking About This
Romney has nearly five times the number of people talking about him on Facebook when compared with Gingrich, and fives times the number of people talking about him when compared to Santorum.
Do you think Facebook metrics will accurately predict the winner of the GOP presidential primaries?