A new application from WillowTree Apps takes the concept of using Facebook likes to drive recommendations and brings a more local feel to it. This new app, called Likes, comes in versions for Facebook, as well as the iPhone, Android, and other mobile devices. The concept is simple: Users can search by category for restaurants, bars, hotels, [...]

They try, they really do. This was McDonald’s umpteenth time purchasing a Promoted Product on Twitter to try and cash in on some social media success. And – as before – the campaign was commandeered by sarcastic users who twisted the purpose of their Promoted Tweets. continued… New Career Opportunities Daily: The best jobs in [...]

You might see them as annoying, distasteful, uncouth or exasperating, but Twitter bots are evolving. A new breed of bot can make connections between humans and grow its follower count more quickly than some Twitter newbies, having ditched the auto-tweets that try to sell you $89 iPads. continued… New Career Opportunities Daily: The best jobs [...]

Speaking of domain names, the recent acquisition of ZyngaSports.com by Facebook game developer Zynga may signal an attack on Electronic Arts, the leader in the sports game category. Fusible reported that the ZyngaSports.com domain was transferred last week to intellectual-property law firm Keats McFarland & Wilson, which has worked with Zynga in the past. And [...]

Amazon.com, Best Buy, Target and Walmart all enjoyed a boost in their brand visibility as a result of social media promotions this holiday season. That’s based on an analysis by Buddy Media and comScore, which compared paid ads versus earned media for the aforementioned brands. Their findings somewhat contradict other holiday shopping season statistics that suggested [...]