Facebook released the agenda for its invitation-only Facebook Marketing Conference, to be held Wednesday in New York, as well as information on how non-attendees can follow along via live-streaming. There has been much speculation about potential FMC announcements, including the introduction of revamped premium ad units and the beginning of beta-testing of timeline for businesses. [...]

The Oscars was a night of glam, gowns and golden statues, but it was also a night of Twitter. People took to their favorite 140-character medium to discuss celebs, movies and Hollywood culture last night, and while it wasn’t a record-breaking event, there were a few notable Twitter milestones set while Hollywood’s elite rewarded 2011′s [...]

Social commerce network PowerReviews became the latest company to turn up the intensity on Facebook and other social analytics with today’s launch of Essential Social Suite. Measuring the effectiveness and reach of social campaigns has become more and more important to marketers, and recent product and service launches by companies including Fan Appz and AgoraPulse [...]

Adaptly’s social advertising and optimization technology has been integrated into the Wildfire Social Marketing Suite, giving marketers on Facebook and other social networks the ability to create, control, and track content via a single interface. The proprietary technology from Adaptly, which tracks more than 160 social metrics and is aimed at optimizing consumer engagement including [...]

You’ve probably seen hijacked accounts that message you with “I can’t believe they said that about you” and a link to spam. A scam we discovered this morning ups the ante with the inclusion of a Facebook security icon and a warning that you need to verify your account. This clickjacking scheme replaces the compromised account’s [...]